Stylists agree that ILLUMINA COLOR gives the most natural-looking colour results they've ever seen*
*Based on survey with 218 hairdressers using ILLUMINA COLOR in Europe, fielded in January 2013.
ILLUMINA COLOR elevates light to its highest spectrum revealing previously unseen potential in hair. Now you can make light your own and create new colour expressions that stir the senses and emotions of everyone. Colour after colour vs. next biggest leading permanent colour brand with 100% grey coverage
31 INTERMIXABLE SHADES with infinite possibilities.