In 1974, a group of passionate Wella scientists revolutionised professional hair care by focusing on transformative performance. Their breakthrough: emulsions with ultra-light formulas that didn’t overload the hair, products that work in synergy to enable the creation of personalised treatments.
The first modular system for performance care, the System Professional code became the secret language of the world’s top hairdressers – the insider’s track to hair care excellence that turned into a global success story.
After 40 years dedicated to transformative hair care, our scientists have now mastered ultra-personalisation. They have discovered that each person’s hair has a unique energy profile that determines its elasticity, fiber health and responsiveness.
Defined by the hair’s lipid level, the glue that connects keratin to ensure cuticle integrity and flexibility, this personal “hair fingerprint” has an active influence on the hair’s energy.
New System Professional’s EnergyCode™ Complex is a technology designed to re-establish the hair’s natural lipid balance and protect the keratin for hair that feels reborn to a virgin state, visibly healthier and more responsive to touch, styling and color.
By mapping each hair energy profile, we can prescribe a unique EnergyCode for each individual out of more than 174 million combinations: an ultra-personalised coded care system that maximises hair energy and turns care into a truly transformative beauty treatment and exclusive salon experience.